Our Story



Designer Goh Ling Ling is heir to a long line of independent and entrepreneurial women. And, by far, the greatest influence in her life has been her mother who not only helped establish the family’s garment manufacturing business in the 1970’s, but also rewarded herself with an impeccably tasteful wardrobe and a beautiful collection of vintage handbags that became a formative playground for Ling, and ultimately the inspiration behind the LING WU label.

It was this independent streak that was the driving force in Ling graduating from Central Saint Martins College of Art & Design in London – a city where she breathed its street fashion, flea markets and music, and whose style she would distill to her own. And now, as a mother of 3, Ling is keenly aware of the need that both function and beauty have in the lives of a new generation of independent women.

Where the practical should have panache. And the sensible should have style. LING WU is a Singapore brand which creates luxurious handbags for modern, independent women. The purposeful collections of handbags and accessories use butter-soft leathers and hand-polished exotic skins to create soft, voluminous bags that embrace the wearer’s body and lifestyle with voluptuous shapes and colours. Time certainly has no grasp on these designs, which become increasingly beautiful and graceful the more they’re worn.

“The luxury of my bags is a union of materials and functionality. I believe a great bag should never live within the confines
of the latest trend, but should live with purpose as a close and honest friend to whoever owns it."


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